Shakira and Dora team up for new book

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Nickelodeon announces the release of a new Dora the Explorer book featuring a cartoon-version of the popular Latina singer Shakira.  In celebration of Dora’s 10th anniversary, the story is called World School Day Adventure, and will follow Dora, Boots and Shakira as they celebrate World School Day with children from around the world. After some school supplies go missing, Dora makes some special deliveries to school children worldwide. A portion of the proceeds will go towards Shakira’s non-profit agency, The Barefoot Foundation, that is dedicated to childhood education.

The part of the release that caught my eye was that they used a major celebrity in the title, so it seemed to lend some credibility to the story. Name recognition is huge in catching my attention and the attention of reporters, and they were smart to mention Shakira in the title. The other characteristic about this release that was a little unique was that it has three separate boilerplates at the bottom. This seems excessive to me, because the ‘about’ sections are longer than the actual story. It also makes it seem like the focus isn’t about a new book being released, but a bunch of different organizations singing their own praises.