Undie Party at Desigual
Desigual, a Spanish apparel company located in New York City, is announcing a unique new promotion; be one of the first 100 people to arrive in your underwear on September 23rd and receive a free outfit. The line will start at 7 am, and the doors will open at 10 am, allowing an hour for the first 100 people to go on a shopping spree with the store to themselves. They also announced that everyone will receive 50% off for the rest of the day.
This press release has a very young, party message. It has deemed its promotion an “undie party!” to get young people excited about it. It ignores the social stigma of being caught in your underwear in public and celebrates it, like you should be proud to run around the streets of New York and be gawked at. This press release was very effective in my opinion, because it got me excited about it, and I’m in their key demographic. The idea was very unique, and the release mentioned all the pertinent information necessary to participate in this promotion. Time: 7 am. Place: 594 Broadway @ Houston, NYC 10012. Apparel…. None.