Wat-Ahh! for kids

Wataah

Wat-Aah!, the first bottled water aimed specifically at kids, has been approved for use in schools nation wide. As of September 2010, 10 states will distribute the water in school systems, hoping the cool name and colorful logo will temp kids into making healthier drink choices. According to the press release, 9 out of 10 kids chose Wat-Aah! over popular beverages like soda, juice and sports drinks.


My first reaction to this press release is that I can’t imagine kids would choose bottled water over sugary drinks, no matter how cool the packaging is. It makes me wonder about the accuracy of the study, and whether Wat-Aah! funded it themselves.  I also have to question the ethical issue of marketing water to children.  There’s been a debate for years over the waste created by water bottles and inflating the price of water based entirely on its brand name, and I think this product will teach children to be salves to branding even more than they already are.


This release was effective in my opinion because the first word is an all-caps, interesting name of the product, immediately getting my attention. It also has an anti-childhood obesity message that makes it seem like it’s not just about selling the water, but bringing attention to a bigger cause.


http://www.prnewswire.com/news-releases/wat-aah-the-first-functional-bottled-water-aimed-at-kids-is-now-available-in-schools-nationwide-103281589.html